Could The Weather Channel's Local on the 8s feature inform a PBS strategy for delivering local content? In a universal broadband world, this could work. Any problem-solving traffic pros want to chime in regarding the technical issues/solutions? What are the programming issues? Perhaps more common carriage, but easier promotion. Plus, who doesn't love light jazz?
We have our own ideas, but we'd like to hear yours.
Showing posts with label local. Show all posts
Showing posts with label local. Show all posts
Tuesday, April 20, 2010
Tuesday, April 13, 2010
Spoonful of Sugar 1
We know some of what we suggest will be difficult for fans of PBS (not to mention those employed by PBS) to hear. We know revolutionizing the PBS model will necessarily lead to job transitions and even losses. We don't take this prospect lightly, but we still believe in reducing the size of PBS in order to make it stronger. To help make this medicine go down we offer the occasional Spoonful of Sugar that will focus on the good news in the public television world currently and the brighter prospects in the future.
Spoonful 1 looks toward the future of PBS. Future PBS is a public television system that has saved the country millions of dollars by eliminating wasteful infrastructure and job redundancies. FPBS may have lost some good engineers, administrative assistants, development professionals, and general managers, but it now employs more fact-checkers, researchers, filmmakers and journalists. Imagine FPBS with leaner production units (not stations) around the country to dig deeper into local issues, and these units still have the opportunity to provide relevant content to the larger system. Perhaps fewer jobs overall but more reporting, storytelling, and outreach. Built-out web "storefronts" branded local but with all the PBS web content. The smaller production offices can focus more on engaging the audience instead of worrying about broken HVAC units, depreciating camera equipment, and transmitter failures. Even if the spending remains the same, isn't this content-based model more attractive? Doesn't it serve the needs of American citizens better? Where's Mary Poppins to set this to music?
Your PBS Revolutionaries
Spoonful 1 looks toward the future of PBS. Future PBS is a public television system that has saved the country millions of dollars by eliminating wasteful infrastructure and job redundancies. FPBS may have lost some good engineers, administrative assistants, development professionals, and general managers, but it now employs more fact-checkers, researchers, filmmakers and journalists. Imagine FPBS with leaner production units (not stations) around the country to dig deeper into local issues, and these units still have the opportunity to provide relevant content to the larger system. Perhaps fewer jobs overall but more reporting, storytelling, and outreach. Built-out web "storefronts" branded local but with all the PBS web content. The smaller production offices can focus more on engaging the audience instead of worrying about broken HVAC units, depreciating camera equipment, and transmitter failures. Even if the spending remains the same, isn't this content-based model more attractive? Doesn't it serve the needs of American citizens better? Where's Mary Poppins to set this to music?
Your PBS Revolutionaries
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